Nontransferable Rights (NTR) Non-Transferable Rights A few times in this report we've referred to "nontransferable rights." As the name implies, this means that you cannot transfer whatever rights you received with the product to your customers. For example, nontransferable private label rights means you can modify the product and sell it to your customers, but your customers don't get any rights (e.g., they can use it for their personal use only). In short: your customers can enjoy the product but they don't have the rights to modify it, sell it, or even give it away.