Rebranding Rights (RER) When you get rebranding rights to a product, it means you are allowed to change specific parts of the product as allowed by the product creator. For example, the creator may allow you to do one or more of the following: - Change all the links in the product to your affiliate links. - Add your own link to the front or back of the product. - Add your name to the product (usually in the form of "presented by [insert your name]..." - Perhaps include a short message or ad somewhere in the product. Then, depending on the license, you may be allowed to sell or give away the product (giving it away is more common). Usually rebranding rights are granted to affiliates so they can get a backend income from giving away a free report. To make it easy on the product creators, they usually distribute a "PDF rebrander" (like ViralPDF.com or similar) so that affiliates and others who want to rebrand the report can do so easily themselves.